Lets Move Campaign

"We want to eliminate this problem of childhood obesity in a generation. We want to get that done," the first lady told "Good Morning America's" Robin Roberts in an exclusive morning television interview. "We want our kids to face a different and more optimistic future in terms of their lifespan."

Students Participating in the Let's Move Campaign at School

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What is The Lets Move Campaign?

The Let’s Move! campaign, started by First Lady Michelle Obama, has an ambitious national goal of solving the challenge of childhood obesity within a generation so that children born today will reach adulthood at a healthy weight. Let’s Move! will combat the epidemic of childhood obesity through a comprehensive approach that will engage every sector impacting the health of children and will provide schools, families and communities simple tools to help kids be more active, eat better, and get healthy.

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Mrs. Obama began a national conversation about the health of America’s children when she broke ground on the White House Kitchen Garden with students from a local elementary school in Washington, DC. Through the garden, she began a discussion with kids about nutrition and the role food plays in living a healthy life. That discussion grew into the Let’s Move! campaign.

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At the launch of the campaign, President Barack Obama signed a Presidential Memorandum creating the first ever Task Force on Childhood Obesity to conduct a review of every single program and policy relating to child nutrition and physical activity and develop a national action plan to maximize federal resources and set concrete benchmarks toward the First Lady’s national goal. The Task Force’s recommendation focus on the four pillars of the First Lady’s Let’s Move! campaign:

empowering parents and caregivers
providing healthy food in schools
improving access to healthy, affordable foods
increasing physical activity.

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This problem can’t be solved just by passing laws in Washington. It’s going to take all of us—governors, mayors, doctors, nurses, businesses, non-profits, educators, parents—to tackle the challenge once and for all, so Let’s Move to end the epidemic of childhood obesity together.

This excerpt was taken from the Let's Move Website and can be found at www.letsmove.gov

Words From The First Lady

"In the end, as First Lady, this isn’ta policy issue for me. This is a passion. This is my mission. I am determined to work with folks across this country to change the way a generation of kids thinks about food and nutrition."

- First Lady Michelle Obama